{"id":1872,"date":"2017-01-06T08:33:08","date_gmt":"2017-01-06T06:33:08","guid":{"rendered":"https:\/\/packwell.ee\/en\/?p=1872"},"modified":"2017-01-06T08:36:56","modified_gmt":"2017-01-06T06:36:56","slug":"packaging-design-5-steps","status":"publish","type":"post","link":"https:\/\/packwell.ee\/en\/2017\/01\/06\/packaging-design-5-steps\/","title":{"rendered":"Packaging design \u2013 5 steps towards a stunning packaging project"},"content":{"rendered":"

Our packaging design and development<\/strong> company is formed from designers, innovators, creators and account managers, creating custom-made packaging solutions<\/strong>.Our skilled packaging engineers are up to date with the latest packaging material innovations<\/strong> and construction trends, while our dedicated designers closely observe and follow the latest fashions in Nordic packaging design<\/strong>. We have created fascinating packaging designs throughout our many years of operation. You can check out our latest packaging projects here<\/strong>.<\/p>\n

Packaging design process case study<\/strong><\/h2>\n

A leading Estonian prepared food producer came to us with a brown rectangular box, requiring packaging for their new pre-cooked soup.<\/strong> The weight of the product was 2 kg, and the packaging was bigger than their earlier soup packages. What a fantastic surprise it was for us to see a brown rectangular box<\/strong> as the main style guide element and to try to imagine how we could box up a soup in such a package! A go-through of the entire packaging development process<\/strong> can be followed below.<\/p>\n

STEP 1 \u2013 the packaging consultancy is the first step of successful packaging design project<\/strong><\/h2>\n
\"packaging
Packaging design from scratch<\/strong><\/figcaption><\/figure>\n

Packaging design<\/strong> looks for compromises between communicative purposes, functionality and aesthetics, with the main focus on aesthetics. Early packaging consultancy<\/strong> is necessary to give attention to the packaging\u2019s effectiveness and functionality. We map clients\u2019 needs, evaluate the budget and closely consider functionality during the packaging consultation<\/strong>.<\/p>\n

This packaging consultation was crucial during the packaging design project<\/strong> in question. We decided that the soup\u2019s packaging needed to be<\/strong> portable, durable and easy to open, and that we should highlight the product inside the packaging. All these manifestations came as a result of several consultations<\/strong> and meetings which took place in the beginning of the project. The collaboration with the client was excellent and we came up with specified brief for this packaging project<\/strong>.<\/p>\n

STEP 2 \u2013 packaging design and development as the most creative part of the packaging project<\/strong><\/h2>\n

Creativity is very important in packaging development<\/strong> because it produces packaging which can both surprise and engage the customer. The process of the packaging development and design<\/strong> can be seen in the following picture.<\/p>\n

We started with the brown box. During the packaging consultation<\/strong> we came up with the idea that the packaging should have a handle to allow greater portability. Accordingly, the brown box was transformed into packaging<\/strong> with an handle. Following this, we made it more compact. We also proposed a laminate inside the packaging<\/strong> and an opening on the side to make the product\u2019s interior visible.<\/p>\n

STEP 3 \u2013 packaging prepress and production to put the feet on the ground<\/strong><\/h2>\n
\"packaging
Final soup packaging design<\/strong><\/figcaption><\/figure>\n

We developed essential printing, embossing, foil printing, mounting and die-cutting solutions according to the packaging project.<\/strong> We used lamination in this project, which means that we applied a thin layer of plastic inside the packaging<\/strong>. The aim was to make the packaging<\/strong> stronger in order that it would not bruise and the soup would not spill. We also used die cutting to make a hole inside the packaging<\/strong>. The post-production process included affixing the plastic handle to the packaging<\/strong>. Given these concerns, this was an ambitious project which needed the involvement and collaboration of different experts and professionals.<\/p>\n

Ambitious soup packaging design was one of our best projects<\/strong><\/h2>\n

The client was delighted with the packaging design<\/strong> outcome. We managed to consider all customer needs and develop a surprising packaging design<\/strong> and packaging with through-out functionalities. We offer packaging consultancy, design, development, engineering and production<\/strong> for all local and international companies. Read more<\/strong><\/a> about our services and how to contact us<\/a>!<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Our packaging design and development company is formed from designers, innovators, creators and account managers, creating custom-made packaging solutions.<\/p>\n","protected":false},"author":5,"featured_media":1876,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"aside","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[2],"tags":[545,543,544,547,546],"class_list":["post-1872","post","type-post","status-publish","format-aside","has-post-thumbnail","hentry","category-uncategorized","tag-packaging-consultancy","tag-packaging-design","tag-packaging-development","tag-packaging-prepress","tag-packaging-production","post_format-post-format-aside"],"yoast_head":"\nPackaging design \u2013 5 steps towards a stunning packaging project<\/title>\n<meta name=\"description\" content=\"Our packaging design and development 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