{"id":1902,"date":"2017-01-12T09:04:10","date_gmt":"2017-01-12T07:04:10","guid":{"rendered":"https:\/\/packwell.ee\/en\/?p=1902"},"modified":"2017-01-12T09:04:10","modified_gmt":"2017-01-12T07:04:10","slug":"5-packaging-development-ideas-2017","status":"publish","type":"post","link":"https:\/\/packwell.ee\/en\/2017\/01\/12\/5-packaging-development-ideas-2017\/","title":{"rendered":"Five fantastic packaging development ideas for 2017"},"content":{"rendered":"

The\u00a0packaging development<\/strong> and design field is changing fast. Packaging developers<\/strong> are always hungry for new ideas to keep up to date with the latest trends and innovations. Here, we highlight five creative points for marketing teams and packaging designers<\/strong>, in the hope that they draw inspiration from these packaging development<\/strong> practices in the coming year.<\/p>\n

1.\u00a0\u00a0\u00a0\u00a0 Salute the cardboard pouch<\/strong><\/h2>\n

Cardboard pouches<\/strong> have existed in the packaging world from its beginnings. However, over the years, they have somehow been forgotten by many packaging designers and developers<\/strong>. Yet there is no logical reason to underestimate the cardboard pouch \u2013 quite the opposite! A cardboard pouch<\/strong> can make any small item or food product look compact and elegant. Moreover, the pouch is an economical solution as it is generally more than twice as cheap as a cardboard box<\/strong>, while still leaving room for various prepress and printing options.<\/p>\n

\"cardboard
Cardboard pouch<\/strong><\/figcaption><\/figure>\n

This is a simple cardboard pouch<\/strong> we produced for an Estonian butchers. The packaging is natural and simple with a buffalo cut-out.<\/p>\n

2.\u00a0\u00a0\u00a0\u00a0 Dedicated packaging for online stores<\/strong><\/h2>\n

As the proportion of e-commerce is growing fast and competition is getting stronger each year, it is good idea for e-retailers to offer a standout shopping experience for their customers. In this regard, we feel dedicated packaging<\/strong> is the way to go. The FEFCO catalogue<\/strong><\/a> offers standard packaging designs<\/strong>, allowing e-retailers to pick their favourites. Moreover, each of the FEFCO catalogue packages<\/strong> can be produced in different sizes.<\/p>\n

\"packaging
Packaging for e-retailer<\/strong><\/figcaption><\/figure>\n

This is dedicated packaging<\/strong> we produced for an online store. The prototype is picked from FEFCO catalogue<\/a> (FEFCO 0427)<\/strong>, with packaging<\/strong> contributing to brand promotion communicating the logo and the brand\u2019s trademark colour.<\/p>\n

3.\u00a0\u00a0\u00a0\u00a0 Packaging with natural looks is always in style<\/strong><\/h2>\n

Packaging<\/strong> with an unadulterated look is the clear choice if the product is natural or environmentally friendly. Uncoated cardboard<\/strong> as a packaging material is classic and timeless, standing out among hundreds of multicolour packages. Genuine cardboard<\/strong> gives an impression that the packaging is created with minimal environmental impact. If the product is high-end, the rough cardboard<\/strong> can be combined with foil or exquisite die cutting for a superlative finish.<\/p>\n

\"cardboard-packaging\"
Cardboard packaging<\/strong><\/figcaption><\/figure>\n

We developed this natural cardboard packaging<\/strong> for Estonian cider producer. The subtle and elegant touch is provided by using foil printing. The aim of the die-cut square is to highlight the product inside the box, while the box itself is made of E-flute corrugated board<\/strong>.<\/p>\n

4.\u00a0\u00a0\u00a0\u00a0 Symbols sell<\/strong><\/h2>\n

Symbols have been a staple of packaging<\/strong>, marketing<\/strong> and advertising<\/strong> for centuries. Therefore, packaging<\/strong> which evokes a familiar and positive image in the consumer\u2019s mind is imperative. Finding this instantly recognisable symbol<\/strong> may, however, be sometimes hard. What do you think of when you think of cheese?<\/p>\n

\"cheese-packaging\"
Cheese packaging<\/strong><\/figcaption><\/figure>\n

This is cheese packaging<\/strong> we developed for an Estonian dairy company. Many people associate a sphere or a ball with a piece of cheese. The packaging<\/strong> thus follows this shape, as the product inside is a piece of cheese cut from a huge cheese ball.<\/p>\n

5.\u00a0\u00a0\u00a0\u00a0 Packaging inside of packaging inside of packaging!<\/strong><\/h2>\n

The style needs to be consistent to build a strong brand. Therefore, individual packaging<\/strong> should work together with the group packaging<\/strong> which may be inside the multipack<\/strong>. In doing so, the multipack<\/strong> or overpack<\/strong> will thus also represent the brand values.<\/p>\n

\"group-packaging\"
Group packaging and cardboard display<\/strong><\/figcaption><\/figure>\n

As packaging for packaging<\/strong>, we produced group packaging<\/strong>, which is also used as a display<\/strong> for natural sweets. The cardboard display<\/strong> looks unadulterated because the product inside it is also natural \u2013 the Estonian sweet Ampst\u00fckk does not contain any additives or colouring agents.<\/p>\n

Packaging development professionals at your service<\/strong><\/h2>\n

Hopefully, something among this range will have inspired your next packaging decision<\/strong>. We are dedicated to packaging development<\/strong>, and our packaging development process includes packaging consultation<\/strong>, packaging concepts<\/strong> and packaging design<\/strong>. Following this stage, we create packaging prototypes<\/strong> and test the packaging in actual conditions. Finally, we develop a final packaging prototype<\/strong> and find the most cost-effective way to produce the packaging<\/strong> batch.<\/p>\n

Packaging is what we do \u2013 contact us<\/a> and let\u2019s work together!<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

The\u00a0packaging development and design field is changing fast. Packaging developers are always hungry for new ideas<\/p>\n","protected":false},"author":5,"featured_media":1887,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"aside","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[549,548],"tags":[556,555,553,558,554,557,550,551,559,543,544,546,552],"class_list":["post-1902","post","type-post","status-publish","format-aside","has-post-thumbnail","hentry","category-packaging-design","category-packaging-development","tag-bottle-packaging","tag-cardboard-box","tag-cardboard-display","tag-cardboard-pouch","tag-cheese-packaging","tag-fefco-packaging","tag-group-packaging","tag-individual-packaging","tag-packaging-consult","tag-packaging-design","tag-packaging-development","tag-packaging-production","tag-sweets-packaging","post_format-post-format-aside"],"yoast_head":"\n5 fantastic packaging development ideas for 2017 - BIP<\/title>\n<meta name=\"description\" content=\"The packaging development and design field is changing fast. Packaging developers are always hungry for new ideas to keep up to date with the latest trends\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/packwell.ee\/en\/2017\/01\/12\/5-packaging-development-ideas-2017\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 fantastic packaging development ideas for 2017 - BIP\" \/>\n<meta property=\"og:description\" content=\"The packaging development and design field is changing fast. Packaging developers are always hungry for new ideas to keep up to date with the latest trends\" \/>\n<meta property=\"og:url\" content=\"https:\/\/packwell.ee\/en\/2017\/01\/12\/5-packaging-development-ideas-2017\/\" \/>\n<meta property=\"og:site_name\" content=\"PACKWELL\" \/>\n<meta property=\"article:published_time\" content=\"2017-01-12T07:04:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/packwell.ee\/wp-content\/uploads\/2017\/01\/natural-cardboard-packaging.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"601\" \/>\n\t<meta property=\"og:image:height\" content=\"401\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"hybriid.ee\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"hybriid.ee\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/packwell.ee\/en\/2017\/01\/12\/5-packaging-development-ideas-2017\/\",\"url\":\"https:\/\/packwell.ee\/en\/2017\/01\/12\/5-packaging-development-ideas-2017\/\",\"name\":\"5 fantastic packaging development ideas for 2017 - BIP\",\"isPartOf\":{\"@id\":\"https:\/\/packwell.ee\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/packwell.ee\/en\/2017\/01\/12\/5-packaging-development-ideas-2017\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/packwell.ee\/en\/2017\/01\/12\/5-packaging-development-ideas-2017\/#primaryimage\"},\"thumbnailUrl\":\"\/wp-content\/uploads\/2017\/01\/natural-cardboard-packaging.jpg\",\"datePublished\":\"2017-01-12T07:04:10+00:00\",\"author\":{\"@id\":\"https:\/\/packwell.ee\/#\/schema\/person\/c28278cbe30a6d0cc50868ae7b155595\"},\"description\":\"The packaging development and design field is changing fast. Packaging developers are always hungry for new ideas to keep up to date with the latest trends\",\"breadcrumb\":{\"@id\":\"https:\/\/packwell.ee\/en\/2017\/01\/12\/5-packaging-development-ideas-2017\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/packwell.ee\/en\/2017\/01\/12\/5-packaging-development-ideas-2017\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/packwell.ee\/en\/2017\/01\/12\/5-packaging-development-ideas-2017\/#primaryimage\",\"url\":\"\/wp-content\/uploads\/2017\/01\/natural-cardboard-packaging.jpg\",\"contentUrl\":\"\/wp-content\/uploads\/2017\/01\/natural-cardboard-packaging.jpg\",\"width\":601,\"height\":401,\"caption\":\"cardboard-packaging\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/packwell.ee\/en\/2017\/01\/12\/5-packaging-development-ideas-2017\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/packwell.ee\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Five fantastic packaging development ideas for 2017\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/packwell.ee\/#website\",\"url\":\"https:\/\/packwell.ee\/\",\"name\":\"PACKWELL\",\"description\":\"J\u00e4rjekordne WordPressi veebileht\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/packwell.ee\/search\/{search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/packwell.ee\/#\/schema\/person\/c28278cbe30a6d0cc50868ae7b155595\",\"name\":\"hybriid.ee\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/packwell.ee\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/97fad7a6aad3455faddfdcc97d2e2ab5c5682483c919e6750e9285c7a22e4f68?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/97fad7a6aad3455faddfdcc97d2e2ab5c5682483c919e6750e9285c7a22e4f68?s=96&d=mm&r=g\",\"caption\":\"hybriid.ee\"},\"description\":\"https:\/\/www.hybriid.ee\",\"sameAs\":[\"https:\/\/www.hybriid.ee\"],\"url\":\"https:\/\/packwell.ee\/en\/author\/sisuloom\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"5 fantastic packaging development ideas for 2017 - BIP","description":"The packaging development and design field is changing fast. Packaging developers are always hungry for new ideas to keep up to date with the latest trends","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/packwell.ee\/en\/2017\/01\/12\/5-packaging-development-ideas-2017\/","og_locale":"en_US","og_type":"article","og_title":"5 fantastic packaging development ideas for 2017 - BIP","og_description":"The packaging development and design field is changing fast. Packaging developers are always hungry for new ideas to keep up to date with the latest trends","og_url":"https:\/\/packwell.ee\/en\/2017\/01\/12\/5-packaging-development-ideas-2017\/","og_site_name":"PACKWELL","article_published_time":"2017-01-12T07:04:10+00:00","og_image":[{"width":601,"height":401,"url":"https:\/\/packwell.ee\/wp-content\/uploads\/2017\/01\/natural-cardboard-packaging.jpg","type":"image\/jpeg"}],"author":"hybriid.ee","twitter_card":"summary_large_image","twitter_misc":{"Written by":"hybriid.ee","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/packwell.ee\/en\/2017\/01\/12\/5-packaging-development-ideas-2017\/","url":"https:\/\/packwell.ee\/en\/2017\/01\/12\/5-packaging-development-ideas-2017\/","name":"5 fantastic packaging development ideas for 2017 - BIP","isPartOf":{"@id":"https:\/\/packwell.ee\/#website"},"primaryImageOfPage":{"@id":"https:\/\/packwell.ee\/en\/2017\/01\/12\/5-packaging-development-ideas-2017\/#primaryimage"},"image":{"@id":"https:\/\/packwell.ee\/en\/2017\/01\/12\/5-packaging-development-ideas-2017\/#primaryimage"},"thumbnailUrl":"\/wp-content\/uploads\/2017\/01\/natural-cardboard-packaging.jpg","datePublished":"2017-01-12T07:04:10+00:00","author":{"@id":"https:\/\/packwell.ee\/#\/schema\/person\/c28278cbe30a6d0cc50868ae7b155595"},"description":"The packaging development and design field is changing fast. Packaging developers are always hungry for new ideas to keep up to date with the latest trends","breadcrumb":{"@id":"https:\/\/packwell.ee\/en\/2017\/01\/12\/5-packaging-development-ideas-2017\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/packwell.ee\/en\/2017\/01\/12\/5-packaging-development-ideas-2017\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/packwell.ee\/en\/2017\/01\/12\/5-packaging-development-ideas-2017\/#primaryimage","url":"\/wp-content\/uploads\/2017\/01\/natural-cardboard-packaging.jpg","contentUrl":"\/wp-content\/uploads\/2017\/01\/natural-cardboard-packaging.jpg","width":601,"height":401,"caption":"cardboard-packaging"},{"@type":"BreadcrumbList","@id":"https:\/\/packwell.ee\/en\/2017\/01\/12\/5-packaging-development-ideas-2017\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/packwell.ee\/"},{"@type":"ListItem","position":2,"name":"Five fantastic packaging development ideas for 2017"}]},{"@type":"WebSite","@id":"https:\/\/packwell.ee\/#website","url":"https:\/\/packwell.ee\/","name":"PACKWELL","description":"J\u00e4rjekordne WordPressi veebileht","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/packwell.ee\/search\/{search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/packwell.ee\/#\/schema\/person\/c28278cbe30a6d0cc50868ae7b155595","name":"hybriid.ee","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/packwell.ee\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/97fad7a6aad3455faddfdcc97d2e2ab5c5682483c919e6750e9285c7a22e4f68?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/97fad7a6aad3455faddfdcc97d2e2ab5c5682483c919e6750e9285c7a22e4f68?s=96&d=mm&r=g","caption":"hybriid.ee"},"description":"https:\/\/www.hybriid.ee","sameAs":["https:\/\/www.hybriid.ee"],"url":"https:\/\/packwell.ee\/en\/author\/sisuloom\/"}]}},"_links":{"self":[{"href":"https:\/\/packwell.ee\/en\/wp-json\/wp\/v2\/posts\/1902","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/packwell.ee\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/packwell.ee\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/packwell.ee\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/packwell.ee\/en\/wp-json\/wp\/v2\/comments?post=1902"}],"version-history":[{"count":1,"href":"https:\/\/packwell.ee\/en\/wp-json\/wp\/v2\/posts\/1902\/revisions"}],"predecessor-version":[{"id":1903,"href":"https:\/\/packwell.ee\/en\/wp-json\/wp\/v2\/posts\/1902\/revisions\/1903"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/packwell.ee\/en\/wp-json\/wp\/v2\/media\/1887"}],"wp:attachment":[{"href":"https:\/\/packwell.ee\/en\/wp-json\/wp\/v2\/media?parent=1902"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/packwell.ee\/en\/wp-json\/wp\/v2\/categories?post=1902"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/packwell.ee\/en\/wp-json\/wp\/v2\/tags?post=1902"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}