Product packaging that will be remembered
Many different aspects should be kept in mind when selecting product packaging. Although many traders and manufacturers believe that the most important is the product, the correct packaging is also vital.
The functionality of product packaging
One objective of product packaging is to protect the product in the point of sales. The packaging protects the products during transportation as well. Some products have packaging that eases the transportation of the product to the point of sales from the warehouse; sometimes again in order to ease transportation of the product at home from the store or from the restaurant.
Product packaging creates convenience
We know how uncomfortable it is to carry more than one drink at a time. A portable cup holder makes this task much easier. Cardboard heat protection strips protect your hand against the hot beverage. The fast food packaging and oyster pail should make the eating experience more convenient, whether in the office or on the park bench.
Packaging as a source of information
Packaging is also intended to provide information about the product to the consumer. The outer side of the packaging may, for example, have instructions on how to open the product or information on its content. The packaging of a sandwich or a burger may also present detailed information on nutrients it contains.
HoReCa packaging as an appetiser
The packaging may influence consumers’ emotional buying decision to take place more quickly. It is also possible to design a plastic window in the product packaging so the consumer can see the product inside the packaging and decide to purchase it based on its appearance.
Product packaging design
HoReCa packaging design is crucial. Design grabs the consumer’s attention and develops their trust in the product. Product packaging is a part of a memorable consumer experience. Successful packaging makes the consumer feel that they have just bought something wonderful. We analyse different colours and materials during the development process of each unit of packaging. We do this in order to create the most attractive packaging for the target group of the product.
The product packaging calls on action
The brand name, logo and colour code on the product packaging help the consumer to easily identify the product from others. Distinctive product packaging will be remembered by the consumer and helps them to recall the product next time they spot the packaging. We all remember well-known pizza boxes for example.
Product packaging inspiration
Some inspiration to create beautiful product packaging may be found here. To order product packaging send us a price inquiry from here.
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